The Meta Ads Landing Page Checklist for Indian Service Businesses
16 September 2026
Traffic from Instagram and Facebook behaves differently. Build for it and your cost per lead drops.
Build for the in-app browser
Most Meta Ads traffic lands inside the Instagram or Facebook in-app browser on a mid-range Android phone. Design for that reality first.
The checklist 1. One offer, one primary action, above the fold. 2. Load in under three seconds on 4G. 3. Forms with five fields or fewer. 4. Tap targets at least 44px tall. 5. Message match between ad creative and headline. 6. Proof close to the call to action. 7. A thank-you step that books the call immediately.
Do these seven things consistently and your cost per qualified enquiry usually falls before you ever touch targeting.